Is your website optimized enough?

How much do you spend on marketing your website? Has your website got the most of the market for you. Do you know that you can save a lot on the marketing budget especially on PPC if you optimize the on-site elements of your website well enough?

Let's take Google Adwords for example, the better Quality Score (QS) your site has the less you have to pay to CPC in order to maintain your position in PPC listing.

How to improve your landing page quality by optimising your website? Our guidelines is:

• Relevant and Original Content
• Transparency into the nature of your business, how your site interacts with a visitor's computer
• Navigability, i.e. providing a short and easy path for a user to purchase or receive the product or offer in your ad 
• Well structured web coding
• Page responding time and caching

Relevant and Original Content

If you would like to put selling CDs in your ad, you don't want the landing page to be talking about car customization. You need to pick up the most relevant page of your ad content and tell Google that what Google sees is what you describe in your ad. Put a good number of relevant keywords onto your landing page is important as by doing this you will emphasise your ad. But bear in mind that just dumping keywords onto the page could make Google think that you are doing keyword spamming. So well-designed content is needed.

Transparency into the nature of your business

Use simple English to describe your business. Making content complicated to be read by Google will not help your QS.

Navigability (sound user experience)

Can your site be easily navigated? The landing page needs to have links to the main sections of the site. Your audience needs to be able to find those links without any problem. And the most of all, those links have to be relevant to your business as well as to your ad.

Well structured web coding

So how Google read your content? Of course, from the top to the bottom of your page. So we think the sooner Search Engines start reading your content the better they understand your business. Unlike other web developers, we code the site in such a way that enable Google to read the main content a lot quicker and therefore our clients are getting higher QS on this feature.

Page responding time and caching

Website responding time is considered by Google. At the some occasion, slow website is not because of the low responding time on the server but the way of coding. Since CMS was introduced, a lot of websites are database driven. To get database structure and script right is the key to the performance of a website. We did a project of selling number plates, it normally takes no more than 0.05 second to finish a search among 39 million records (the same volumn of data of DVLA). Google likes it very much so as our client.

There are a few other bits that can improve your responding time are caching, Etags, gzip, minify scripts, CSS stripe and etc. With right skills implemented into development, your website can bring more opportunities or business than your competitors'.

Would like to find out more? Click here to contact us.

 October 22nd, 2010    All   Tech Room    BigJL    0