Marketing Based Web Design and Development

What is Marketing Based Web Design and Development? Marketing Based Web Design and Development is to implement esitablished marketing strategy into the web design/development in order to maximize the performance of the marketing campaign within a limit budget. Get a better results in marketing will benefit the sales process. Therefore bring more opportunities into the business.

Now why Marketing Based Web Design and Development is important? Let me ask you a simple question. What is the next step after setting up a website? Of course it is marketing. To get to top of Google is goal for every site owner. As we all know that we have to have some marketing budget in order to complete that goal in a short time period. But how to use the budget to make sure every penny is worth spent is one of the key things to a successful operation or busienss.

First of all, think of marketing strategy before getting a website set up. Why? Let's take Google for example. If you are running a PPC campaign, Google will charge you every time a visitor clicks your advert. The cost of that click will be based on the Quality Score (QS) of the keyword you are bidding. The higher QS you get, the less money you will spend per click. If you and your competitor are bidding the same keyword, you will spend less on per click than your competitor to get the similar position if you have a higher QS on the keyword. How to save the cost on this type of marketing? Get better QS! Now, how to get a higher QS? The answer is simple: make your home page / landing page as relevant as possible to the keyword(s) that you will be using in your marketing campaign.

Now what is the next after we have a marketing direction? Yes, to implement it into the web as this will help your marketing operation in the future. Why? Because this will help increasing your Page Rank quicker in doing SEO. A lot of people are talking about SEO and we know that there are on-site SEO and off-site SEO. And SEO is the ultimate method to get to the top of Google. Back links will help the Page Rank and that is a fact. So everybody is using off-site SEO to get as many back links as possible to the website. But not many people know that getting a better on-site SEO will double the benefit from those off-site SEO in terms of the Page Rank and keywords relevancy. Better Page Rank will push your position higher in Google and better keywords relevancy will save the cost in your online marketing. How to get a better on-site SEO? There are a lot of elements can be designed in the first place and developed after in a right way to please Search Engines.

Almost all business owners have to spend extra money which is unnecessary to optimize their websites while they are or about doing markeing campaign and off-site SEO. With the right web design and development in the first place, it could save them up to 40% of the cost of what they spend in online marketing.

We, POGO Digital Ltd, are the first company provide Marketing Based Web Design and Development in the UK aiming to cut down the online marketing cost for our clients. We will be able to provide suggestion that values to your online marketing strategy and design and develop your website to fit in your online marketing strategy. We can make a solid fundation for your online enterprise and you will see the high ROI yourself.

Would like to know more? Get in touch with us then.

 October 4th, 2010    All    BigJL    3