Search Engine Optimisation

You may have heard terms like SEO, SEM and SMM used quite a lot of late. That’s because over the last few years a whole new marketing ecosystem has developed on the internet.

Within this environment, millions of companies and other entities vie for pride of place on internet search engines like Google, Yahoo and Bing! As part of what we do here at POGO Digital, we help our clients to better understand internet marketing and how it may or may not benefit them.

For a local business, the most efficient ways of SEO your website are:

• Set up / optimize Google Places
• Get your business listed on all local search engines with a comprehensive business listing

For larger market targeted business, you may need SEO your site heavily on :

• URL submission
• Press Release
• Video Release

to build up as many back links as possible. However, to build thousands of irrelevant back links will not give your site a good push in terms of the ranking position. Since the changes of Google's ranking system were carried out, the weight of calculating the ranking of your website has been shifted from high Page Rank (PR) sites to high Page Authority (PA) sites. Which means the more high PA sites pointing at you the higher ranking you can get.

We have just the right resources to help you to achieve your goal --- Top of Google!

There’s a lot to consider before you decide to take your first steps into internet marketing but POGO Digital are able to provide a steadying hand to help you make positive first steps, allowing you to move forward at a pace that is appropriate for you.

We can advise on Google Adwords, digital marketing campaigns, search engine optimisation, viral marketing, website performance and other areas. If you’d like to know more about digital marketing then get in touch and let us help you decide if you want to take the plunge!