Viral Marketing

Viral marketing is a term used to describe any marketing effort that is designed to spread organically throughout your target market. It differs from traditional marketing techniques as it can begin with a single small idea, which captures people attention and imagination and often leads them on a journey, the end point of which is your product or service.

Viral marketing is also uniquely designed so that it spreads throughout a target market beginning from only a small seed sample. With the advent of the internet, this type of marketing has become the favoured technique of many companies, hoping to reap the benefits of a globally connected audience.
A common example of viral marketing on the internet could be an interactive web game. The game itself is designed to have its own individual appeal, and something that people will want to share with each other. This game acts as the host for your marketing message, one that will be absorbed by each person who plays the game.

This technique has also been used through other mediums such as online video, where a set of videos are linked together to produce a story the use must follow.
If you’d like to know how POGO Digital can help you create your very own viral marketing campaign, you can get more details by getting in touch with us using the details on our contact us page.